Whatever it is, the way you tell your story online can make all the difference.

DeFi and cryptocurrencies are changing constantly. We here at Credmark have learned to adapt with it, and we’re starting with a rebrand. This month we brought in Stijn Dobbelaere to lead the design of our branding assets and products. Bringing in fresh eyes and incredible ambition, he tackled a new logo and reimagined colors, animated videos, and a new website. His expertise has solidified the ethos of what we are building into our brand visually, by conveying our values of trustworthiness and simplicity.

Our previous logo lost definition as it shrank to only a few pixels. Since the logo will be the symbol of the token on sites that track the token market, we knew it had to be instantly recognizable, even when it was incredibly small. A simple, chunky design was best. For the logo itself, we employed Credmark’s leading letter as the starting point. In a similar way to an exclamation mark or a question mark, Credmark is punctuation: a sign of validated quality, consensus reached.

For the full logo with our text, we customized our fonts to round out the corners of the text, and reduced kerning. This reflects our mentality that our community stands together, to reduce the risk of a complex world with sharp edges, and that we value safety upon a solid foundation.

For the colors, we deepened our previous purple to add contrast and elegance, and reduced the red in our previous pink, to reduce alarm while maintaining energy. This makes the colors slightly more inviting, while acknowledging the breathless excitement and innovation that exists in the DeFi space. We added a third color, a thoughtful blue, to our palette to act as a highlight to the others. Credmark brand guidelines and assets are available here.

We’ve got a lot of exciting news on the horizon and believe that what we are building will help break DeFi further into the limelight. For now, you can follow us on Twitter and Telegram to get the latest news as we launch this project.

Stay Tuned.